Our pandemic shopping habits are here to stay. Brands are racing to adapt via @HannaZiady

London (CNN Business)Three days a week at 7:00 am, senior Procter & Gamble executives check in with each other about their customers: what they're buying, how their needs are changing and whether the company's products are hitting the mark.
"We need to stay very close to consumers and their habits, needs and desires, more now than ever," the company's chief financial officer, Jon Moeller, said during an earnings call last month.

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